Lorenzo Giuffredi's career launched when he started working as a designer at Vogue Italy. Condé Nast assigned him the role of Art Director for most of the magazines they published.
He worked there for twelve years, after which he decided to move to New York.
Once in the city, he worked as an Art Director for Macy's, Bloomingdales, and Estée Lauder.
By opening his own company, Lorenzo became the Creative Director for numerous magazines and books, such as GQ, VanityFair, Traveller, Marie Claire Maison, Vacheron Constantin, Numéro Beauté.
He has collaborated with some of the best photographers in the industry, including Peter Lindberg, Albert Watson, Javier Vallhonrat, Dennis Piel, Jean Paul Sieff, David Bailey, Rankin, Horst, Paolo Roversi, Hiro, and Arthur Elgort.